San Francisco (or San Pancho, as it is known by locals) is a small town in the Nayarit region of Mexico. Once a small fishing village, then the site of an urban planning experiment in the 1970s, San Pancho is now a surfer town experiencing rapid gentrification. My father purchased land in San Pancho close to a decade ago, and I have visited annually since 2012. In that time, the sounds of the town have shifted. The noise of rural Mexico - roosters, gas company promotions, roadside produce vendors - are now accompanied by the sounds of nightlife and tourism growth - rumba-remixed hits, visitors on all-inclusive day trips, yoga retreats. This piece is an audio journal of San Pancho now, recorded in segments between December 16, 2016 and January 1, 2017.
Brit Bachmann · San Pancho