So Loki "Athletes World" Still

So Loki Drop “Athletes World” Video and Tour Dates

Today’s a big day for So Loki, the hip hop outfit whom the internet has dubbed ‘the West Coast’s answer to Drake.’ They’re announcing their upcoming Athletes World Tour in style – by sharing with us their bizarre new concept video for the single of the same name.

“Athletes World” is the debut track from forthcoming EP Planet Bando, due out on May 25 through So Loki’s own record label, Owake Records.

The video was envisioned and directed by Lucas Hrubizna, a filmmaker the group had been hoping to work with for a couple of years. Last summer they finally connected to start making it happen, and the results, they tell us, are “crazier than expected.” Bonus points for all the shaved heads you can spot in unexpected places throughout.

Oh, and when I asked So Loki about the Drake comparison? “We are,” the duo say. “We’re putting Vancouver on the map one brick at a time.”

So Loki is producer Geoffrey Millar (AKA Natura) and rapper Sam Lucia, both proud Vancouverites. If you haven’t already, now’s a great time to check out our feature on the duo in the mag from 2016, or this live review from April last year.

You can catch the Athletes World Tour in Vancouver on April 21 at Fortune Sound, where So Loki are supporting Australian rapper Manu Crook$. For other tour dates, check the poster below. Athletes World cover art courtesy of Owake Records’ @chromedestroyer and @skimchi.